N/LAB Director, Prof Andrew Smith and new N/LAB member Dr John Harvey discuss their contribution to a major new book on the sharing economy. The Sharing economy is a term used loosely and that is […]
Understanding population level money flows around a city has significant potential to drive both policy implications and economic activity. An example of the former is the detection of vulnerable sub-populations while an example of the […]
The collection of geo-demographic data for understanding cities has typically been undertaken by census and other large scale surveys. Providing the basis for a wide range of activity including city planning, market intelligence and policy […]
Understanding mobility at a population level provides a key role in urban planning. Traditionally undertaken by transport surveys, a key outcome is city wide Origin-Destination (OD) Matrices. While providing known utility, these traditional approaches are […]
Four members of N/LAB attended the American Marketing Association Winter Conference, held in Orlando, Florida. The team gave two talks that made a valuable contribution to the Big Data theme; based on work being undertaken […]
The EPSRC Neo-demographics research group is becoming the N-Lab! The Neo-demographic Laboratory for Analytics in Business (N-LAB) will comprise of a state-of-the-art teaching, data visualisation and research facility based within Nottingham University Business School in […]
The Neodemographics project would like its thanks to colleagues in China, who offered such a warm welcome over the last week. We would particularly like to extend our gratitude to Experian Hong Kong, China Telecom […]