N/LAB is a centre of excellence at the University of Nottingham in international analytics. We research the use of Big Data and Machine Learning to augment social policy and business decision making. In particular we derive novel forms of demographic intelligence that is generated from digital footprint data streams.
Our research primarily focuses on the development of behavioural segmentation and predictive modelling techniques via novel computational and clustering methods applied to a rich range of data sources (from retail data to communications), provided by their international collaborators across three of the world's fastest growing emerging economies, Tanzania, Malaysia and China.