New KTP Researcher joins the team

Vanjya_LjevarWe are proud to welcome the latest addition to the Neodemographics research team today in the form of Vanja Ljevar. Vanja is researching the concept of a Change Readiness Index, in the context of the understanding when significant shifts occur in human behaviours (based on consumers’ interaction with products and services).

This project is a partnership between krow Communications, the creative drive behind numerous famous campaigns (most recently Virgin Trains), and th the Horizon Institute, having won a two-year Knowledge Transfer Partnership (KTP) with Innovate UK, aimed at exploring the space where Big Data and Marketing meet.

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