International Forum on Navigation and Technology (Shanghai)

Today the Neodemographics project was proud to exhibit some of it’s initial research at the International Forum on Navigation and Technology in Shanghai, China (pictured). The project is continuing to work with partners in Africa, China and Malaysia to explore how novel behavioural analysis techniques can open up both new market opportunities and how Big Data can be used for social good. China is of particular interest to the project as partnerships grow between itself and the UK, and the project’s relationships there are being led by Dr Xiaolin Meng.

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