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Characterizing human behaviour via Big Data

  • m_and_s

    Industrial Presentation: Marks & Spencer

    We are pleased to now have Marks & Spencer as an official industrial partner for this reserach. We will be exploring novel ways of analyzing human behaviour with them as a data partner for the Neodographics project, with the aim of opening up new analytical developments and understandings of consumer behaviour.

  • movement

    Academic Presentation: Horizon All Hands Conference

    Gavin Smith today presented the paper A Refined Limit on the Predictability of Human Movement to a more local audience at the cross-institutional Horizon All Hands Conference. This research was originally published at the IEEE International Conference on Pervasive Computing and Communications (PerCom) in Budapest, Hungary. For more info about the limits of predicting human behaviour please go to the href=””>paper’s website.

  • nemode

    At the end of 2012, the RCUK Digital Economy (DE) theme earmarked up to £3.5 million for a call to complement the work of the RCUK DE New Economic Models in the Digital Economy (NEMODE) Network+. Neodemographics was funded via the second round of proposals and on 22 May, 2014, joined representatives from all successfully funded projects to present their interim reports to each each other and representatives from NEMODE at Cass Business School, City University London. More details of this programme of which we are proud to be part can be found here.