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Characterizing human behaviour via Big Data

  • PARM

    Projected Augmented Reality Models

    The Projection Augmented Reality Model (PARM) system is an award winning new display system, being developed on the EPSRC Neodemographics Project as a collaboration between Horizon Digital Economy Research and Gary Priestnall at the University of Nottingham’s school of Geography.

    PARM situates Big Data Analysis into a physical,  3- dimensional environment, providing a completely new form of data visualization. Using digital projection onto physical models in combination with a multi-screen display ecology, it combines the affordances of interactive mapping and physical landscape modelling to promote more effective engagement with data (both live data as well as personal data). Our first installations indicate that it provides an extremely  compelling experience for users. Central to the display is a physically milled model generated from LIDAR & RADAR data (which can be at a range of scales) mounted flat on a plinth around 80cm high, with a data projector mounted above

  • New KTP Researcher joins the team

    Vanjya_LjevarWe are proud to welcome the latest addition to the Neodemographics research team today in the form of Vanja Ljevar. Vanja is researching the concept of a Change Readiness Index, in the context of the understanding when significant shifts occur in human behaviours (based on consumers’ interaction with products and services).

    This project is a partnership between krow Communications, the creative drive behind numerous famous campaigns (most recently Virgin Trains), and th the Horizon Institute, having won a two-year Knowledge Transfer Partnership (KTP) with Innovate UK, aimed at exploring the space where Big Data and Marketing meet.

  • Donating_data

    Conversation Article: “Donate your data – how your digital footprint can be used for the public good”

    James Goulding and Anya Skatova have published a Conversation article titled “Donate your data – how your digital footprint can be used for the public good”. With the advancement of digital technology, large amounts of our personal data is being recorded and retained by third parties, constituting an invaluable asset to both governmental and private organizations. Nonetheless, there is now increasing interest in whether such data might also generate public good, and this work indicates that 60% of respondents would be willing to donate their data for altruistic purposes. Read the article at the Conversation, or take a look at the underpinning research paper.

  • Congratulations to Dr Mark Dimond and Dr Will Preston

    Many congratulations to our first affiliated PhD students, Dr Mark Dimond and Dr Will Preston, to graduate from the Horizon DTC. Mark’s PhD was entitled “Journey Extraction for Route Prediction” and William’s “Attack Points for Pedestrian Navigation in Augmented Reality”.

  • world_bank

    Partnership with World Bank, Tanzania

    Neodemographics is partnering with the World Bank for our work in Tanzania, East Africa.

  • Tigo1

    Presentation to TiGo, Tanzania

    Neodemographics is pleased to announce the project’s partnership with TiGo PLC in Tanzania. Together we will be exploring how new algorithms CDR data might generate new insight into urban planning and intelligent mobility in East Africa, as well as investigating new algorithms for analysing mass human behaviour in a privacy preserving manner (and the impact on GMSA guidelines). In particular, thanks to Eduardo Quiroga, Kristen Waeber and Jackson Walwa for their hard work in making this exciting research partnership happen.

  • China4

    Industrial Presentations in China

    The Neodemographics project would like its thanks to colleagues in China, who offered such a warm welcome over the last week. We would particularly like to extend our gratitude to Experian Hong Kong, China Telecom and China Mobile, for receiving the project’s presentations, and their willingness to engage with RCUK funded research.

  • Shanghai_presentation

    International Forum on Navigation and Technology (Shanghai)

    Today the Neodemographics project was proud to exhibit some of it’s initial research at the International Forum on Navigation and Technology in Shanghai, China (pictured). The project is continuing to work with partners in Africa, China and Malaysia to explore how novel behavioural analysis techniques can open up both new market opportunities and how Big Data can be used for social good. China is of particular interest to the project as partnerships grow between itself and the UK, and the project’s relationships there are being led by Dr Xiaolin Meng.

  • Policy Presentation: Expert Panelist at UN Global Geospatial Information Management

    Mark Iliffe speaking at the 3rd High Level Forum of UNGGIM

    The Third High Level Forum on UN Global Geospatial Information Management was held in Beijing, China on the 22nd to the 24th of October, 2014. NeoDem Geospatial Fellow, Mark Iliffe was invited to the forum as an expert panelist on mapping emerging nations. Mark presented the impact of community mapping in Tanzania, illustrating how novel methods can be used to map rapidly changing cities like Dar es Salaam.

  • oxford

    Low Voltage Energy Workshop, Oxford Mathematical Institute

    The Neodemographics project was happy to be part of the Low Voltage Energy Workshop, led by Prof. Peter Grindrod CBE at the University of Oxford’s mathematical institute. This event wasa forum for knowledge exchange between academic institutions, industrial and regulatory bodies, allowing collaboration on both energy analytics and innovations on smart grid related technologies developed during the last decades are now passing to a phase of technology demonstrations and deployments. The workshop followed themes of “Forecasting”, “Classification” and “Storage”, and was organized by Stephen Haben and Tamsin Lee.