Orlando – AMA Winter Educators’ Conference

Four members of N/LAB attended the American Marketing Association Winter Conference, held in Orlando, Florida. The team gave two talks that made a valuable contribution to the Big Data theme; based on work being undertaken by two of N/LAB’s doctoral candidates, Georgiana Avram and Will Darler:

  • Creatures of habit and Creatures of Context: Mining Customer Similarity Based on Recurring Shopping Behaviours via Non-Negative Matrix Factorisation
  • A Framework to Segment Life Events Using Customer Transaction Data

The abstracts are available online:  N/LAB AMA 2017 abstracts

The full citations are:

Avram, G; Goulding, J; Smith A. 2017, “Creatures of habit and Creatures of Context: Mining Customer Similarity Based on Recurring Shopping Behaviours via Non-Negative Matrix Factorisation”, in American Marketing Association Winter Conference. Orlando, FL.

Darler, W; Goulding J; Smith, A. 2017, “A Framework to Segment Life Events Using Customer Transaction Data”, in American Marketing Association Winter Conference, Orlando, FL, USA.

 

Posted in NLab.