The EPSRC Neo-demographics research group is becoming the N-Lab! The Neo-demographic Laboratory for Analytics in Business (N-LAB) will comprise of a state-of-the-art teaching, data visualisation and research facility based within Nottingham University Business School in collaboration with The Horizon Institute (Digital Economy Research).

The N-LAB will be globally focused. The N-LAB builds upon the significant momentum that has been achieved via a series of international research projects secured and executed in a relatively short time frame. These have been funded by a range of bodies, including the EPSRC, ESRC, DFID, Newton Funds, Bill & Melinda Gates Foundation and Innovate UK.

The demand for cross disciplinary and applied analytics skills far exceeds provision at present in the UK as business becomes increasingly data driven. The N-LAB will deliver a new MSc in Business Analytics (from Sept 2017) and executive teaching and also provide consultancy services whilst maintaining a programme of interdisciplinary scholarly research. Existing partners and clients include Walgreen Alliance Boots, IPSOS, Tesco, Tigo Mobile, The World Bank, 7/11 China & HK, The National Health Service among others.

Our new MSc in Business Analytics is due to run from Sept 2017 and will be the flagship programme for our newly established Neo-demographic Laboratory for Analytics in Business (N-LAB). Programme provision is differentiated from other emergent UK providers based on a state of the art dedicated teaching space, superior industry integration and data access, integrated project engagement with international partners and, crucially, state-of-the-art business analytics content and expertise developed through our interdisciplinary research portfolio.